Welcome to “REAL” Success
You already know that commercial weight-loss programs don’t work. They never did and they never will. Their overly simplistic, restricted calorie designs are doomed for failure. In fact, this failure cycle has a 300-year track record? It’s true. Click here….
Nonetheless, most people continue to think, “If science can put a man on the moon, surely they can invent a weight-loss pill that really works!”
And, who could blame them?
For more than 50 years the largest pharmaceutical companies in the world have committed millions of dollars to develop weight-loss medications to address weight-loss and obesity. Make no mistake… there’s a lot of money involved in the weight-loss industry!
Yet, in all that time, the world’s top researchers and biochemists are no closer now than they were 50 years ago.
The Absolute Truth
Here’s what most people don’t realize… or don’t want to admit. Despite all the progress in the world, our bodies still operate in the exact same manner they did more than 2,000 years ago. There is no technology or pharmaceutical “wonder drug” that can change the way our bodies process food and activity. Period. As you progress through this 12-week course, you will understand –the only short cut is in understanding how your body works!
Two Approaches to Weight-Management
There are two approaches toward weight-management. The first is the “magic-theory.” It typically incorporates restricted-calorie starvation diets, pills, hypnosis, pre-packaged foods, etc.
You may remember the infamous liquid-diets, grapefruit diets, amphetamine diet pills, the Hollywood Diet, Scarsdale Diet Plans and of course, the most notorious diet pill of all time, “fen-phen” that resulted in multiple deaths, countless injuries and a $400-million dollar class-action settlement.
And, for more than 50 years, the Big 3 commercial weight-loss programs endorsed by celebrities and ex-athletes continue to promote their pre-packaged foods, supplements and other accessories. Most of this weight-loss occurs in your wallet!
The magic theory approach is appealing because it requires no responsibility. You simply fall into a “system” and “they” tell you what to do. You don’t even need to think. (You just need to suffer). The system has all the answers. And if you fail, well, then it’s your fault because you weren’t a good “dieter.” The magic-theory has left millions of people in hopeless despair (and hungry) in their never-ending quest to be thin.
The Fitness Approach
Meanwhile, beneath the clamor of misleading advertising, dieting “gurus” and multi-level weight-loss marketing schemes, the Fitness Industry has quietly and methodically helped millions of people throughout the world achieve long-term weight-management, fitness and lifestyle goals.
How..? By using common sense!
Weight-management programs designed by fitness professionals focus on two primary elements — proper nutrition and productive exercise.
Health and fitness experts, world-class coaches and athletes all focus on body-composition (body-fat vs. lean mass) instead of body weight.
You’ll also find that fitness professionals emphasize the physiological aspect of weight-management as opposed to the psychological side. This makes sense since most fitness experts receive their training in exercise physiology, nutrition and other life sciences related to the physical world.
So, it is to that end, the physiological aspect of weight-management, that this 12-Week Curriculum was created. It will help you understand the delicate balance and interrelationships our bodies maintain with food and exercise.
This 12-Week Course will explain many of the concepts behind your personalized or group training program.
Or, if you are using this as a self-guided course, you’ll find the education to be a valuable tool in your own program development and strategy.